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1. App icon logo (editable source file)

• Format: SVG, PSD or AI (an editable vector file or high-resolution Photoshop file).

• Why this matters: This is the square image end users see on their phone screen. We need an editable file to scale the icon perfectly and optimize it for both iOS and Android without losing quality.

2. Background logo

• Format: .PNG with a transparent background.

• Why this matters: This logo is used inside the app, for example on login screens or in the navigation bar. A transparent background lets us place it neatly over any color or image in the app for a clean, professional look.

3. Image for app previews

• Format: High-resolution JPG or PNG.

• Why this matters: This is the visual promotional material (such as a banner or atmospheric photo) displayed in the App Store and Google Play Store. An attractive image helps interest potential users and increase download conversion.

4. Main color (Main Brand Color)

• Format: Hexadecimal code (for example #007AFF).

• Why this matters: This is the dominant color used for interactive app elements such as buttons, links and key accents. It provides immediate brand recognition and a consistent, professional appearance.

5. App name in the App Store (long version)

• Limit: Maximum 30 characters.

• Why this matters: This is the full official name shown in App Store and Google Play search results. It matters for discoverability (SEO) and may be longer to describe the brand fully.

6. App name on the phone (short version)

• Limit: Maximum 12 characters.

• Why this matters: This is the shortened name displayed directly under the app icon on the phone's home screen. Keep it short to prevent wrapping or truncation on the user's screen.

7. App icon background color

• Format: Hexadecimal code (for example #FFFFFF).

• Why this matters: This color forms the base or background of the app icon. The right background color helps the icon stand out.